Create a better, money-making website for your farm with these 3 tips (SFFF66)
A flower farm website should be more than a digital business card—it should actively bring in customers and sales. By adding clear “buy now” buttons, streamlining checkout, showcasing testimonials, and optimizing for mobile, you can transform your site into a powerful money-making tool. Don’t forget to capture visitors with an irresistible opt-in like a free flower care guide or CSA discount. These simple tweaks help flower farmers boost sales, grow their email list, and build long-term customer trust without needing an expensive redesign.
Flower farming tools + equipment that save you time and money (SFFF65)
Choosing the right flower farming tools can mean the difference between burnout and building a profitable, sustainable business. From tractors and skid steers to simple time-savers like hose reels, rolling racks, and wire weeders, the right equipment protects your body, saves labor costs, and boosts efficiency. Discover which tools are worth investing in to streamline your flower farm and increase profitability.
Raising the bar for cut flower quality with Diane Szukovathy (SFFF64)
Discover how the Floral Standards book is helping flower farmers improve quality, extend their seasons, and train their teams with clear harvest and post-harvest guidelines. Packed with over 200 years of combined grower experience, this resource offers detailed specs for 232 crops — including harvest stages, bunch sizes, vase life, and storage tips — making it a must-have for new and experienced flower farmers alike.
What stage of flower farming are you at? (and how to get unstuck) (SFFF63)
If you're overwhelmed by the never-ending to-do list on your flower farm, you might be stuck in the wrong stage of business. In this guide, Jenny Marks of Trademark Flower Farm breaks down the three stages of flower farming—Hustler, Entrepreneur, and CEO—and explains how knowing your stage can help you grow a profitable, sustainable farm without burning out.
6 Tips for Juggling a Job + Flower Farming (SFFF62)
Balancing a full-time job while growing a flower farm can feel overwhelming—but it’s absolutely possible with the right strategies. From simplifying your crop plan to choosing sales outlets that fit your schedule, these insights are perfect for beginner and part-time flower farmers looking to grow sustainably. If you’re dreaming of going full-time with your farm someday, this is a must-read guide to help you start strong.
Mindset shifts that changed my business for the better - from the Backyard Bouquet Podcast (SFFF61)
Thinking about turning your flower farm into a real business? Learn how Jenny Marks of Trademark Flower Farm went from struggling vegetable grower to building a six-figure flower farm by focusing on profitability, niche crops like dahlias and ranunculus, and mindset shifts that actually move the needle. This blog covers key lessons in flower farming business strategy, pricing with confidence, and why growing less can sometimes earn you more. Perfect for new and aspiring flower farmers looking to grow a business that truly supports their lifestyle.
You need to plan for a profitable spring NOW! (+ how) (SFFF60)
Wondering how to get the most out of your spring flower sales? It all starts with fall planning. From ordering snapdragon and ranunculus plugs to prepping high tunnels and aligning your sales strategy, the work you do now sets the stage for strong, high-quality blooms and a successful start to your season.
Jenny from The Six Figure Flower Farming Podcast breaks down the exact steps she takes in July and August to ensure her spring flowers are abundant, in-demand, and profitable. Whether you're growing in zone 4 or zone 7, learning to time your plantings and prepare your beds early is one of the most important habits you can build as a flower farmer.
Parenting + Farming with Becky Sadlowski of Rooted Flowers (SFFF59)
Can you really run a flower farm with your kids by your side? Becky Sadlowski of Rooted Flowers says yes—and she’s living proof. From building a profitable flower business on clay soil to homeschooling her three kids while harvesting lisianthus, Becky’s story is packed with practical advice and inspiration for flower farmers balancing business and family life. Whether you're just starting your farm or trying to include your kids in day-to-day operations, this conversation is full of real-world strategies to help you grow both your flowers and your lifestyle with intention.
My biggest business regret (SFFF58)
What’s the biggest mistake flower farmers make when trying to grow their business? Thinking they have to do it all alone. In this post, Jenny shares her biggest business regret from years of flower farming—and how hiring the right help sooner could have saved her time, energy, and thousands in lost revenue. If you're ready to stop spinning your wheels and start building a profitable, sustainable flower farm, this episode of the Six Figure Flower Farming Podcast is a must-listen.
How We Fill Gaps in Flower Production and Save Our Sales (SFFF57)
Struggling with a midsummer lull on your flower farm? The July flower gap—when spring blooms are finished and summer crops aren’t quite ready—can wreak havoc on your CSA orders, market sales, and customer consistency. Learn how to keep your flower production steady with strategic crop planning, perennial workhorses like yarrow and Baptisia, and smart bouquet strategies that help you maintain momentum through the slowest weeks of the season.
Why farming part time might be the answer - with James at Honeyed Acres (SFFF56)
Can you run a profitable farm without quitting your day job? James and Ariana of Honeyed Acres say yes—and they’ve got the numbers to back it up. Farming just a third of an acre in upstate New York, this powerhouse duo earned over $75K in their first year while working full-time off-farm. In this episode of the Six Figure Flower Farming Podcast, we dig into how they built a lean, intentional farm that prioritizes profitability, balance, and long-term sustainability. Whether you're a new flower farmer or looking to scale smarter, this conversation is packed with insights on part-time farming success.
Four Things to Outsource on your Flower Farm (SFFF55)
Feeling overwhelmed on your flower farm? You’re not alone. Many small-scale flower farmers struggle to keep up with the demands of growing, harvesting, and running a business—often doing everything themselves. But as your flower farm grows, so should your support system. This blog breaks down the top four tasks every flower farmer should consider outsourcing first, from bookkeeping and email management to social media and on-farm help. Learn how to free up your time, avoid burnout, and focus on growing a profitable and sustainable flower farming business.
5 secrets to less work, more life (SFFF54)
Feeling burnt out by your flower farm? Learn five practical strategies to reclaim your time, avoid overwhelm, and run a profitable flower business without working 24/7. From setting boundaries to prioritizing what truly moves the needle, this post offers actionable tips for building a more sustainable, life-giving farm. Perfect for small-scale and aspiring flower farmers ready to work smarter, not harder.
A peek inside our task management systems (SFFF53)
Feeling overwhelmed by your to-do list? Discover how flower farmer Jenny organizes her season with a flexible, real-life task management system. From seed starting schedules to bouquet deliveries, learn practical strategies to manage your farm workflow and reduce burnout—plus grab a behind-the-scenes tour of her Asana setup.
Micro Urban Farming with Dee Hall of Mermaid City Flowers (SFFF52)
Discover how Dee Hall Goodwin of Mermaid City Flowers built a thriving urban flower farm using borrowed land, a mobile flower truck, and creative sales strategies. Learn practical tips for growing flowers in small spaces, managing multiple plots, and building a profitable micro-farm business rooted in community and sustainability.
5 harsh truths about being a flower farm business owner (SFFF51)
Thinking about starting a flower farm? The truth is, building a profitable and sustainable flower farming business takes more than a love for blooms. From long hours and unpredictable weather to marketing challenges and financial uncertainty, this blog unpacks the real-life struggles new and experienced flower farmers face—and what it actually takes to succeed in the industry.
10 lessons learned for big mothers day sales (SFFF50)
Learn how one flower farm turned chaotic May weekends into streamlined, five-figure Mother’s Day sales. This post outlines 10 proven strategies for flower farmers to maximize early-season revenue, from pre-order systems and pricing tactics to simple bouquet menus and burnout prevention. Whether you’re just starting out or looking to scale, these practical tips will help you grow smarter during the busiest flower holiday of the year.
Farmers Market Success with Rebecca of Moonshot Farm (SFFF49)
Discover how Rebecca of Moonshot Farm turned farmers markets into a thriving, year-round sales channel for her flower business. From pricing strategies and customer retention to staffing and market displays, this episode is packed with practical insights for flower farmers ready to scale smart and sell with confidence.
Farmers Market Sales: Do's and Don'ts (SFFF 48)
Want to increase flower sales at the farmers market? Discover practical, proven tips from a seasoned flower farmer who consistently sells out each week. Learn how to build trust, create eye-catching displays, and turn market shoppers into loyal CSA customers—all while keeping your setup stress-free and profitable.
How to Deal with Negative Feedback - Founded or Not (SFFF47)
Negative feedback is never easy—but it’s something every flower farmer faces. Learn how to handle criticism with confidence, distinguish between helpful and harmful reviews, and use customer feedback to grow a stronger flower business. Whether you're new to flower farming or scaling your CSA, these tips will help you navigate tough conversations and build trust with your community.