Increasing sales by nearly 30% with Karen Kohuth of Greenhouse on Greendell (SFFF74)
Karen Kohuth of Greenhouse on Greendell made a bold switch from juggling microgreens and edible flowers to focusing on cut flowers. That single decision simplified her production, reduced overwhelm, and helped drive a 27 percent sales increase in one season.
What I love about Karen’s story is how practical her steps were. She did not chase every crop under the sun. She picked a clear lane, learned how to plan for it, and committed to running her flower farm like a true business with a calendar, a plan, and simple systems that support the work.
Why focusing your product line increases profit
When growers try to do too much, the work multiplies and the margins quietly shrink. Karen cut the microgreens and put her energy into the cut flower side that had better demand at her farmers markets.
Consider these focus points for your own farm:
Pick one primary revenue channel and honor it with your time.
Limit the core crops to a tight list that fit your bouquets and customers.
Say no to the pretty extras that steal hours and cooler space without paying their way.
The result of focus is time. Time to weed on schedule, time to harvest at the right stage, and time to sell with confidence because you grew exactly what your market wants.
Crop planning that matches bouquets and markets
Crop planning is not only a sow date on a spreadsheet. It is a recipe. Karen rebuilt her plan around bouquet components and color blocking so that every bed supported a finished product at market.
Try this two-part process:
About Karen Kohuth
Karen Kohuth is the owner of Greenhouse on Greendell, a thriving cut flower farm in New Jersey that she runs alongside her husband, Dan. What began as a small microgreens business has transformed into a flourishing flower farm known for its vibrant market bouquets and intentional, well-planned production.
After realizing her true passion (and profit) lay in cut flowers, Karen streamlined her operation to focus solely on blooms—a decision that paid off quickly with a 27% increase in annual sales. Her thoughtful approach to business management, detailed crop planning, and commitment to record keeping have helped her create a more efficient and sustainable farm that supports both her livelihood and her lifestyle.
Karen stands out not only for her flowers, but for the balance she’s built between farming and real life. Through careful planning and data-driven decisions, she’s created a business that allows her to step away for family time and even take vacations during the growing season—something many farmers dream of achieving. Her story is a powerful reminder that with the right systems and mindset, small-scale flower farming can be both profitable and sustainable.
Find Karen on Instagram: @greenhouseongreendell
Check out her website: www.greenhouseongreendell.com
Start with the bouquet. Decide your weekly market mix, stem counts, and color palette, then reverse engineer sowings and successions.
Assign jobs to each bed. Focals, spikes, fillers, and foliage get their own blocks so harvest mornings feel like shopping a well stocked aisle, not a scavenger hunt.
This approach smooths out production, protects your quality, and makes your table look abundant all season.
Simple farm systems that save hours
Small systems compound into real breathing room. Karen added standard operating procedures for harvest and bouquet making, plus basic time blocking for her team so mornings begin with clarity.
Systems to consider next:
SOPs: stem lengths, harvest stages, bucket labeling, cooler organization, and a checklist for market load out.
Automation: a timer based irrigation plan that keeps beds consistent while you work on higher value tasks.
Even with off farm jobs in the mix, a repeatable plan keeps the wheels turning when you are not in the field.
Record keeping that makes decisions easy
Data does not need to be fancy to be useful. Karen tracks weekly market numbers, bouquet recipes, and simple harvest totals. That quick habit now guides crop cuts, reorders, and even vacation dates.
Make it light and reliable:
Before market, note quantities by crop and bouquet count. After market, mark sell through and leftovers.
During harvest, jot buckets or stems and the week number. Add quick notes on quality, pests, or timing.
Those notes answer big questions later. Which crops earned their keep. Which successions hit or missed. Which week next August is soft enough to plan time away without stress.
The mindset shift of a profitable flower farmer
Karen’s growth did not come from growing harder. It came from deciding to be the CEO of her small farm. She measures, adjusts, and invests in what moves the needle, then lets go of what does not.
You can do the same. Choose focus. Plan from the bouquet backward. Write it down. Build tiny systems that save you an hour today and many hours by August. Profit and a life outside the farm both become possible when your decisions are guided by a simple plan and clean numbers.
Build your own thriving, profitable flower farm
If you’re ready to take your own flower farm from “figuring it out” to fully thriving, the Six Figure Flower Farming Course can help you do it. Inside the program, you’ll learn the exact systems, tools, and strategies that helped growers like Karen streamline their operations, increase profits, and finally build a business that supports their life instead of running it. Enrollment is open November 4–13, 2025: join now and start creating the flower farm you’ve been dreaming of.
