Hi, I’m Jenny.

I didn’t always have this business:

A FIELD of flowers, six figure revenues, freedom to do what I love with my life…

In fact, a decade ago I believed that all farmers were destined to be poor, overworked, and burnt out. That’s all I knew growing up.

I had a simple dream: spend every day outside in the sunshine, grow beautiful things for people who would appreciate it, and live a life that felt free and fulfilling. But soon I realized this vision was not going to happen on wishes alone.

…I had a few problems.

I had NO Idea how to run a business.

I had no one to ask how to do this.

I didn’t know how to sell or actually make moneY.

But I felt a huge pull inside of me to do something that mattered with my life, and I knew I had to go for it.

That simple feeling is the reason I started on this path of entrepreneurship, and following my instincts led me to the business I have today.

I showed up every single day, practicing growing, marketing, selling, and planning…as my vision grew, so did my sales.

With years of experience selling hundreds of thousands of flower stems, and making a living from my farm, I’ve learned tried and true methods that will ensure you can do this, too.

Are you Ready to live a life on your own terms, Do work that you’re excited about, and be proud of?

I’m here to help.

I hated working my regular 9-5 job.

Nearly a decade ago, I worked a so-called “great” job with health benefits, a 401K, and a steady paycheck. My parents thought it was a safe career choice.

The problem was…

I dreaded going to work everyday.

My heart wasn’t in it. I felt a deep longing for more freedom in my life. I wanted to work on projects that both challenged me and brought me joy & satisfaction.

I wanted to feel proud of the work I did every day, and wanted to work on things that were meaningful to me and to others.

I wanted to work outside, with my hands. Most of all, I didn’t want anyone telling me what to do!

I wanted to live life on my own terms.

I decided that, no matter what, I would do work that was meaningful to me.

My parents were hobby-farmers, and I grew up helping them on the farm nearly every day as I grew up. I absolutely loved being outdoors and growing things - and to be honest, I didn’t know how to do anything else.

So I decided to start a flower farm.

I planted my very first dahlia tubers in the ground, and obsessed over every stem, The flowers were like magic: they healed a broken part of me that was longing for more fulfillment in my life. As the years went on, I slowly expanded my hobby garden. I went from growing 5 dahlias to over 2,000, and added many more varieties to the garden.

I obsessed over farming books and any business information I could get my hands on. I experimented with tons of different techniques and strategies. I learned essential skills needed to succeed in a notoriously difficult industry.

My friends and family warned me to keep it as a hobby. That farming was “too risky” and too difficult to make a living at. It took me years to figure out that the risk was completely worth it. I am so glad that I ignored the nay-sayers and followed my own path.

I run my own successful flower farm, full time, and am happier than I have ever been.

And no, entrepreneurship is not always butterflies and rainbows (in fact, it rarely is). But now, I am fully in charge of my time and my life. I get to be 100% in control of my own time and how I spend it. I get to decide how much or how little I want to work, or how much money I want to make. I am my own boss.

And I am happier than I’ve ever been before.

It hasn’t been easy, but it was been worth it. The journey has been long, hard and often hugely isolating. But the freedom that comes from designing my own life is PRICELESS.

While growing my farm, I longed for a resource that could teach me about farming business as a whole. I found great “growing” resources, but I found nothing that brought these two essential topics together.

It was mind-boggling, because business skills are ESSENTIAL to make money on a small-scale flower farm.

Everywhere I looked there were people talking about growing yet another new variety of dahlia, or trialing weird (but beautiful) things like toffee-colored roses…but no one was talking about making enough money to survive, quality of life, or business planning.

I wanted a concrete plan with actionable steps to get me from point A (job I hated) to point B (a thriving flower business and life I loved). I set out to find a way to make this happen, and succeeded at it. Now I want to share everything I’ve learned with you because I KNOW how much of a struggle it can be to get a business off the ground.

Which is why I started teaching: to give you the skills you need to grow your flower farm to a profitable business, to find friendships within a community of like-minded people, and to find the courage to live life on your own terms.

I’d love to help you find success with your own flower farm dreams.

New Here? Here’s a great place to start:

The Resources Page

From my farm to yours, here are some of my favorite tools, resources, and books - all curated to help you on your journey.