Angelina F.
The Fields at Briar Rose
”SFFF is a must for those pursuing a long-term sustainable flower farm. The concepts introduced will delineate the line between hobbyist and business. The well planned modules introduce & then detail step by step the considerations required for success. This course highlights your individual strengths & identifies areas of weakness. Yet, providing the framework to overcome areas where fear, anxiety, and lack of knowledge exist. You often don’t know how strong you are until you challenge yourself and push yourself for more…this course allows you to flex your strength and guides you to grow in all areas of business. For example, I recently heard a flower farmer express she had no sales outlet for her winter forced tulips so she put them on FB marketplace. She sold bouquets for $15. Realizing she under priced the market, she raised her price to $20 a bouquet & didn’t sell any bouquets. She realized that FB marketplace was for people looking for discounted or free items. This was not her ideal customer. SFFF walks you through the process of identifying your perfect customer, willing to pay the fair market value for your flowers, and how to market to this customer. This was pure gold. SFFF gives you the tools for your toolbox. You have to take them out & use them if you want to choose success. ”
