The $100k Blueprint: What to audit, fix, and focus on now. (SFFF71)
Growing a profitable flower farm isn’t always about planting more, adding sales outlets, or working harder. In fact, one of the most common traps farmers fall into is believing that more effort automatically equals more success. The truth is, scaling your farm often comes from doing less, but doing it far better.
That’s where the $100k Blueprint comes in: a simple three-step process to help you audit, fix, and focus so your flower farm can thrive without running yourself into the ground.
Step One: Audit Your Flower Farm
Start by looking at your business as if you were an outsider. Imagine you’re evaluating it as a potential buyer. Would you want to purchase it as it stands right now? This kind of big-picture audit can reveal hidden leaks in both money and time.
Ask yourself three simple but powerful questions:
Where is money coming from? Look at all your revenue streams and identify which outlets actually bring the most profit, not just the most sales.
Where is money leaking? Review expenses, underpriced crops, and inefficient systems that are eating away at your bottom line.
Where is time being wasted? Notice which tasks take hours but don’t move your farm forward. For example, I discovered my farm spent over 80 hours a season flipping beds… time that could have been freed for marketing or sales.
It’s all about pulling back the curtain and seeing where your farm could be running more efficiently.
Step Two: Fix What’s Broken
Once you’ve identified the leaks, it’s time to patch them!
Now this doesn’t always require massive investments… Sometimes, the fix is as simple as raising prices where you’ve been undercharging. In the past I’ve increased the price of my zinnias from $15 to $20 a bunch and still sold out every week! My market was ready for that kind of competitive pricing, and my research gave me the assurance that I wouldn’t be too high-priced for my customers.
Other fixes might involve simplifying your offers, trimming unnecessary expenses, or streamlining repetitive tasks. On my farm, investing in a flail mower reduced bed-flipping labor by more than half!! Saving valuable hours that could be redirected to activities that ACTUALLY generate revenue for my farm. Even small tweaks like this can add up to significant gains!
Step Three: Focus on What Works
This is the hardest step for most flower farmers. We’re idea people, always tempted to try a new crop, add a workshop, or chase an Instagram trend.
The problem is that chasing too many opportunities at once scatters your energy and stalls growth.
Instead, choose one or two areas where your business already shines and double down on them. For my farm, that meant focusing on CSA subscriptions and farmers’ market sales rather than reopening weddings or wholesale accounts. By improving marketing funnels and conversions in those outlets, sales grew without piling on extra work or expenses.
When you focus on what already works, you create space for mastery. You stop chasing shiny objects and start compounding results.
Building a Flower Farm That Scales
Auditing, fixing, and focusing may not feel as flashy as launching something new, but these steps build the foundation of a farm that truly scales. You’ll discover ways to free up your time, patch holes in your profit, and lean into the parts of your business that bring the most return.
If you’re ready to take a deeper dive into the $100k Blueprint and hear real-life examples from my own flower farm, listen to Episode 71 of the Six Figure Flower Farming Podcast. This conversation will give you the clarity and confidence to make simple changes that pay off in a big way!
