Create a better, money-making website for your farm with these 3 tips (SFFF66)
When I first started my flower farm, my website was nothing more than a digital business card. It was simple, DIY, and it worked well enough to say “hey, I’m here and I sell flowers!” But as I grew, I realized my website wasn’t doing much to actually grow my sales, capture new customers, or make money while I was out in the field. The good news? You don’t need a fancy, expensive website to change that. You just need a smart one.
Below are five website tweaks that every flower farmer can make to turn their site into a revenue-generating tool. These are simple, actionable steps that can help your customers say “yes” faster, build trust with new visitors, and grow your email list so you always have people to sell to.
1. Make It Easy to Buy From You
Think about the last time you went to a website and couldn’t figure out how to purchase. If it takes more than a few clicks, customers will give up and buy from someone else. That’s why your website needs clear paths to buy on every single page.
Add obvious buttons or links that point directly to your shop, CSA subscription page, or bouquet pre-order form. Even your About page or blog can have a “Shop Now” or “Order Flowers” button. The easier it is for customers to check out, the more sales you’ll capture.
2. Create a Frictionless Checkout Experience
We call this “removing friction.” The goal is to make buying so simple that customers don’t hesitate. If they have to click through too many steps, fill out long forms before checkout, or choose between dozens of options, you’ll lose sales.
Here are a few ways to streamline the buying process:
Use clear, simple product pages with straightforward pricing.
Offer quick payment options or allow customers to save their information for future purchases.
Let them buy first, then follow up with forms or extra details later.
The fewer decisions and steps they have to make, the more likely they are to complete their purchase.
3. Add Social Proof to Build Trust
Customers trust other customers. Think about Amazon, how often do you look at reviews before you buy? Your flower farm website can do the same thing. Testimonials, ratings, or even a few happy customer quotes can give new buyers the confidence they need.
Pair reviews with photos if you can, and don’t forget to highlight any press or magazine features your farm has received. Even one strong testimonial can be the nudge someone needs to order a CSA bouquet or book a wedding consultation.
4. Optimize for Mobile Shoppers
Over half of your visitors are likely viewing your website on their phone. If your buttons are too small, photos take too long to load, or the layout looks messy on mobile, you’re losing sales without even realizing it. People don’t like when things are difficult!
Do a test: pull up your site on your phone and actually try to place an order. Count how many clicks it takes, notice whether the buttons are easy to tap, and check how fast everything loads. A few small adjustments can mean the difference between a lost visitor and a paying customer.
5. Capture Every Visitor With an Opt-In
Not every visitor is ready to buy flowers right away, but that doesn’t mean they’re a lost opportunity. This is where opt-ins (also called freebies, lead magnets, or waitlists) come in. Offering something valuable in exchange for their email ensures you can keep in touch and sell to them later.
Some ideas for freebies your customers will love:
A free flower care guide
Seasonal planting tips for backyard gardeners
A discount on their first bouquet or subscription
Once they’re on your list, you can send reminders about CSA openings, market days, or special events. Think of your email list as your safety net, it’s how you keep people engaged and coming back to buy more.
Your Website Can Work While You Sleep
Your website is more than a digital business card. With a few intentional tweaks, it can become one of your most valuable business tools! It can help you make sales when you’re clocked out, capture leads during the off-season, and build trust with every single visitor.
If you’re ready to dive deeper into creating a profitable flower farming business, listen to Episode 66 of the Six Figure Flower Farming Podcast where I walk through each of these strategies in detail. Your website can and should be working for you… let’s make sure it does!
