Farmers Market Sales: Do's and Don'ts (SFFF 48)
Why Farmers Markets Work for Flower Sales
Selling flowers at farmers markets isn’t for everyone—but for me, it’s hands down one of the best, easiest, and most profitable ways to move product and connect with the community. I know that might ruffle some petals since not all markets are created equal. But when you’ve got a good one? It can be an absolute game-changer for your flower farm.
One of the biggest perks? It’s low-stress. Unlike weddings or florist orders that require endless back-and-forth and very specific color palettes, a market lets you just bring what’s blooming and let the flowers do the talking. That simplicity means no stressing over inventory details or matching a Pinterest board. Just fresh, seasonal beauty—straight from the field to the people who are ready to buy.
Consistency Builds Trust and Sales
But showing up isn’t enough. If you want to build a loyal following and actually sell out each week, consistency is key. Being there every single time the market is open builds trust. Your customers start counting on you. They work your booth into their Saturday routines. Miss a week? You risk losing sales—and possibly a customer. I’ve had family step in during emergencies just so our farmers market booth still shows up, because that dependability is a huge part of our success.
Create a Display That Stops People in Their Tracks
Let’s talk about displays. If your booth doesn’t scream “abundance,” you’re leaving money on the table. We build a wall of flowers—on the ground, on crates, on tables, sometimes even hanging from the top of the tent. The fuller it looks, the more it sells. Crowds draw crowds, and when people see a beautifully color-blocked display with sunset snapdragons and rainbow ranunculus, they stop. Even if they don’t buy that day, they remember us.
Professional Presentation Matters More Than You Think
Professionalism also goes a long way. Clean clothes, tidy signage, no wilting stems or empty buckets in sight. You don’t need a fancy uniform, but you do need to look approachable. And please—stand up, smile, and say hello. People are more likely to buy when they feel seen and welcomed. Some of my best market connections (and highest sales days) started with a simple “Hi there!” and a genuine compliment.
Build Relationships, Not Just Sales
The magic of a farmers market isn’t just in the bouquets that go home with people—it’s in the relationships you build. Customers turn into CSA members, event clients, even business partners. Some become friends. So don’t be afraid to tell your story, share what’s in season, and let people know where to find you. The more they know about you, the more they trust you—and the more they’ll want to support your farm.
Want More Tips for Selling Flowers at Farmers Markets?
Want all six of my farmers market tips—plus examples and some real talk about what doesn’t work? Tune in to the latest episode of the Six Figure Flower Farming Podcast. I walk through everything that’s helped us grow our weekly market sales and build a brand people recognize. If you’re looking to sell more flowers and make the most of your market booth, you won’t want to miss it.
