Ways to rank first on google searches with Homegrown Reach (SFFF46)
If you've ever searched “flower farm near me” and didn't see your business pop up, you’re not alone—and you're definitely not doing anything wrong. Most flower farmers start with a social media presence and beautiful blooms, but without some foundational website work, it’s hard to get discovered in search results. That’s where SEO comes in.
What Is SEO and Why Does It Matter for Flower Farmers?
SEO, or search engine optimization, is all about making your website easy for search engines (like Google) to understand. The goal? When someone nearby searches for flowers, bouquet subscriptions, or U-pick experiences, your farm shows up on the first page. It’s especially important for local flower farmers who want to build a steady, organic flow of customers—without paying for ads.
In a recent Six Figure Flower Farming podcast episode, I talked with SEO consultant Julia from Homegrown Reach, who specializes in helping agricultural and horticultural businesses grow their online visibility. She explained that SEO might sound technical, but with the right approach, it’s absolutely doable—even if you’re not “techy.”
Start with a Simple, Clear Website
Your Instagram might be beautiful, but it can’t do everything. Julia recommends every flower farmer have at least a basic website with a homepage, an about page, a services page (or multiple if you offer weddings, workshops, etc.), and a contact page. Most importantly, your homepage should clearly state what you do and where you’re located—right at the top.
Instead of poetic language like “blooming beauty for your big day,” try: “Seasonal flower farm in Lancaster, PA offering bouquet subscriptions and wedding floral design.” This not only helps Google understand your site, but makes it easier for visitors to know they’re in the right place.
Use the Right Keywords—Strategically
Keywords are the phrases people type into Google, like “flower CSA near Columbus” or “U-pick flower farm Wisconsin.” You’ll want to naturally weave those phrases into your website copy, especially on key pages like your homepage and services pages. Julia also emphasized using them in your title tags and meta descriptions—the snippets of text that show up in search results.
And if you blog? Even better. A well-written post like “What Flowers Bloom in June in Vermont” can help bring in customers who are planning weddings or events and aren’t quite ready to book—but are looking for inspiration. Blogging regularly also signals to Google that your site is active and relevant.
Don’t Forget Your Google Business Profile
This one’s especially important for local visibility. Your Google Business Profile (formerly ‘Google My Business’) helps you show up in Google Maps when people search for nearby flower farms. It’s free and allows you to list your services, hours, location, website, and even post updates and seasonal specials. Pro tip: Ask happy customers to leave reviews—it boosts your ranking and builds trust fast.
SEO Takes Time, But It Works
Julia was clear that SEO isn’t instant—it can take a few weeks to a few months to see results, especially if your area has other farms competing for visibility. But with patience and consistency, you’ll start to climb the ranks. And the best part? Once you’re on that first page of Google, you’re not just attracting any traffic—you’re connecting with customers actively looking for what you grow.
Want More SEO Tips for Flower Farmers? 🎧
In our full podcast episode, Julia dives deeper into keyword strategy, blog post ideas, and the exact tools she recommends (like Google Analytics and Search Console). If you're ready to get more eyes on your flower farm and make your website work for you, this episode is a must-listen.
